Social Media Marketing
Increase your brand recognition, boost your SEO (search engine optimization, such as a Google search), improve brand loyalty, and offer more conversion opportunities (new customers). Basically, you're aiming for more customers, more traffic, and more conversions.
ADVERTISING SERVICES WE OFFER
Targeting the right people to meet your business goals. No matter what social media platform you choose to place your ads, you can count on it being money well spent. Facebook and Instagram have the best ad targeting available. By speaking directly to your audience, using appropriate Call to Actions (CTAs), and directing them to your landing page, we'll draw in the right crowd for your business. Keeping it short, sweet, and to the point.
HOW IT WORKS
We love setting up social media ads! Whether you have the exact promotion, image/video, and link ready to roll or you need help getting it all together, we're ready and willing! Let's talk and see what platform best works for your business, location, and how we can get the most bang for your buck.
WHAT WE NEED TO KNOW
• Your promotion- What's your sale, item you're offering, service, or special for the month?
• Your budget- How much would you like to spend on your ad total?
• Your dates- When would you like to run the ad?
• Where are we sending potential customers? Your website? Contact you for the offer? Come in to get it?
GIVING US ACCESS
We will need to be added to your ads account, whether it's for Facebook ads or Google PPC. We'll send you instructions and walk you through it if need-be.
SPLIT TESTING YOUR AD
If you're a first-time client, we can set up your ad with a few different headlines, copy, images/videos, and other aspects and test them. We'll check it about four days later and see which headline, copy and image/video combo is performing best and stop the others, let the higher performing one continue.
TEST YOUR AUDIENCE
Info we'll obtain for future ads includes:
• Platform: Where the clicks were coming from (Facebook, Instagram, Audience Network)
• Placement: What platform was receiving the most clicks (Facebook, Instagram and Desktop, or Mobile)
• Audience: Who was clicking on the ad (ages, male, female)
• Location: Where the people clicking were living
• Time of Day: When people were clicking
This info helps us narrow down who your audience is and when they should be shown ads, and what device and platform they use.
Facebook + Instagram Ads
We have six campaign objectives we can set up for you and options within them, depending what your goal is.
Awareness: Reach, brand awareness, video views, or store location awareness
Traffic: Link clicks, landing page views, messenger and WhatsApp, Calls
Engagement: Messenger, Instagram, WhatsApp, Video Views, Post engagement (events or posts), and Conversions
Leads: Instant forms, Messenger, Conversions, and Cals
App Promotion: App Installs, App Events
Sales: Conversions, Catalog Sales, Messenger, Instagram, WhatsApp, and Calls
Google Ads + SEO
By providing digital marketing solutions that drive leads to your website, we aim to make things simpler for you. You can focus on growing your business, while we take care of the rest.
We have a tailored approach in which we build high-performing websites, using keywords, meta descriptions, and other SEO strategies to help maximize your SEO and Google Ads/PPC efforts. More here.