Google PPC

PPC is Pay Per Click. You are charged only when a potential customer clicks on your ad. You set a maximum spend per day so you don't overspend.

We recommend spending between $15-20 a day on your PPC ad, but can do a bare minimum of $10/day, if needed. While there is no minimum ad spend, the less you spend, the less results you'll get. Sure, we could set up an ad with $5/day budget, but it may not even be worth your time running. And we don't want to waste your precious ad dollars. We'd be happy to help set up a Facebook/Instagram ad for you if you have a smaller budget!

Interesting tidbit: The average cost-per-click in the US is between $1-$2.

Most companies charge about 25% of what your ad spend is as their fee. If you spent $500 on your month's ad, you would pay a $125 to set it up.

We feel a flat rate is more affordable and fair. We charge a flat $75 fee per ad. If changes are requested, we may have a slight charge for that. No ongoing fee to monitor for start/stop date ads. If you'd like ongoing ads, $35/mo fee. 

Google: You'll have a card on file with Google- you will be charged at the end of the time period you set for your ad.

Pinecrest: You'll receive an invoice once your ad is set up, due upon receipt. Or we can charge the card we have on file.

Nope. We're happy to get an ad set up during a promotional month or time period- start and stop when you'd like. Or we can set up an ongoing generic offer/info ad!

These are the two we set up most often for small business owners: 

• Display campaign - Your ad will be shown across Google's vast website partners on their sites. This might be on a YouTube video, at the top of a news network, or on the side of a shopping website.

• Search campaign - Your ad will appear as text only. Search ads are below shopping campaigns.