Why Google ads? 259 million unique visitors, over 5 billion search queries a day, and 4.8 billion daily interactions. Google Ads can help you reach your goals, no doubt.
What is PPC?
PPC is Pay Per Click. You are charged only when a potential customer clicks on your ad. You set a maximum spend per day so you don't overspend.
How much do I need to spend to see results?
We recommend spending between $15-20 a day on your PPC ad, but can do a bare minimum of $10/day, if needed. While there is no minimum ad spend, the less you spend, the less results you'll get. Sure, we could set up an ad with $5/day budget, but it may not even be worth your time running. And we don't want to waste your precious ad dollars. We'd be happy to help set up a Facebook/Instagram ad for you if you have a smaller budget!
Interesting tidbit: The average cost-per-click in the US is between $1-$2.
What is your fee to set up a Google ad?
Most companies charge about 25% of what your ad spend is as their fee. If you spent $500 on your month's ad, you would pay a $125 to set it up.
We feel a flat rate is more affordable and fair. We charge a flat $75 fee per ad. If changes are requested, we may have a slight charge for that. No ongoing fee to monitor for start/stop date ads. If you'd like ongoing ads, $35/mo fee.
When do I need to pay?
Google: You'll have a card on file with Google- you will be charged at the end of the time period you set for your ad.
Pinecrest: You'll receive an invoice once your ad is set up, due upon receipt. Or we can charge the card we have on file.
Do I have to have an ad continually running?
Nope. We're happy to get an ad set up during a promotional month or time period- start and stop when you'd like. Or we can set up an ongoing generic offer/info ad!
Are there different types of Google ads?
These are the two we set up most often for small business owners:
Display campaign - Your ad will be shown across Google's vast website partners on their sites. This might be on a YouTube video, at the top of a news network, or on the side of a shopping website.
Search campaign - Your ad will appear as text only. Search ads are below shopping campaigns.