The back-to-school season isn't just for students; it’s also an excellent opportunity for your business to attract new customers or members and re-engage existing ones. As routines shift and schedules normalize, remind current and potential customers how your business can help.
Offer Back-to-School Specials
Create special promotions tailored to parents, teachers, and students. Offer discounts, family packages, and specials to entice new members. Consider running a referral program where existing members or customers can earn rewards for bringing in new ones.
Host Open House Events
Organize open house events to showcase your facilities and services. For example, if you own a fitness center, provide free classes, fitness assessments, and tours to prospective members. Hosting back-to-school themed events like, "Parent & Child Workout Days" or "Teacher Appreciation Fitness Classes" can also attract a wider audience.
Collaborate with Local Schools
Partner with local schools to offer discounts to students and staff. If you own a health store, consider providing samples in the teacher’s lounge. If you own an auto repair business, consider offering discounted oil changes to staff. Visibility in schools can boost your reputation and directly connect you with potential customers.
Enhance Your Online Presence
Boost your online presence by sharing valuable content related to back-to-school. Post workout tips, healthy meal prep ideas, time management strategies, remind people to get those eye appointments, dentist appointments, etc. in, if that’s the business you’re promoting. Engaging content can attract followers and convert them into customers.
Create Family-Friendly Programs
Develop programs that cater to families, such as family fitness classes, kids’ yoga, a bowling night, or back-to-school specials at your restaurant. Promoting these programs or specials during the back-to-school season can attract families looking for ways to stay active together.
By choosing a couple (or all!) of the strategies above, you can effectively promote your business during a busy time. Embrace this opportunity to showcase your facilities and services, and watch your customer base grow. If you need any help, just give us a shout!