Why do Google search ads work? The reason is simple - they generate warm leads. When users search for a specific product or service, it signifies their interest and intent to make a purchase. By placing targeted ads in the search results, businesses can connect with potential customers at the right moment.
Here are 10 (more explained) benefits:
1. Targeted Audience: With Google PPC ads, you have the ability to reach a precise audience by leveraging their demographics, interests, and search behavior. This allows for targeted campaigns based on specific zip codes or mile radius, age groups, genders, income levels, and more.
2. Cost-Effective: PPC advertising is an effective and budget-friendly method to drive targeted traffic to your website. With this type of advertising, you only pay when someone clicks on your ad.
3. Increased Visibility: By running a PPC ad, your business can achieve top placement on search engine results pages, significantly enhancing visibility and attracting a greater number of potential customers. In essence, a PPC ad acts like a digital billboard, prominently displaying your brand to targeted users.
4. Immediate Results: In contrast to the results gained from organic search engine optimization, PPC ads offer a more instant solution. The moment your ad goes live, it starts to steer traffic toward your website.
5. Brand Exposure: While Facebook and Instagram ads are great with exposure, running PPC ads can also help increase brand recognition by promoting your business and appearing in front of potential customers at the right moment, when they're already in the mindset to make a purchase or find out more about a certain product or service. Again, warm leads!
6. Flexibility: With PPC ads, you have control over your ad campaigns. We can test different ad copies, keywords, and landing pages (if available) to optimize your advertising efforts. We can choose headlines, descriptions, call outs, and site links (what potential customers read on your ad) to grab attention. We can also add images once your new ad account allows us (typically within 14 days).
7. Measurable Results: Google provides detailed analytics and performance reports for your PPC ads, allowing you to track the effectiveness of your campaigns and make data-driven decisions. When you run a PPC ad campaign on Google, you gain access to a wealth of information about your ads' performance. This includes data on the number of impressions (how many times your ad was viewed), the number of clicks your ad received, the click-through rate (CTR), and the average cost per click (CPC).
8. Competitive Advantage: By running PPC ads, you can outbid your competitors to secure top ad placements, ensuring that your business stands out in the search results. The bidding system of PPC advertising allows you to decide how much you're willing to pay for each click on your ad. With that said, we set most of our ads at a maximum of $2 per click.
9. Remarketing Opportunities: Retargeting, also known as remarketing, is an effective strategy that can be utilized with PPC ads. This approach involves targeting users who have previously visited your website but didn't make a purchase or complete a desired action. We can re-engage these potential customers by displaying relevant ads to them as they browse other parts of the internet. This serves as a reminder of your products or services, nudging them back towards your website and increasing the chances of a conversion.
10. Scalability: PPC ads offer the flexibility to scale your advertising efforts based on your budget and business goals. You can start small and increase your ad spend as you see positive results.
Running Google Pay-Per-Click (PPC) ads offers a wealth of benefits for businesses of all sizes. This advertising strategy not only boosts your brand's visibility, but also positions your business in front of a targeted audience when they're most likely to convert. They are a powerful tool for any business looking to maximize their online presence and drive business growth.